Saturday, December 17, 2011

Straight Up Update

For the very few people who read this blog, my sincere apologies for not posting more often.

I don't have a clever theme or idea for this post (but as I am writing this, I did just think of an idea for my next post - think, rock and roll design ideas).  So, this one will have to be a "straight up," as Abigail would say, School of Rock update.

Here goes:

Location.  We are in negotiations for a location which we are very excited about.  Nothing is final until the lease is signed, but my instincts are telling me that this will work out.  All parties involved seem reasonable and interested in coming to an agreement that will work for everyone.  I am extremely optimistic and hope to have an announcement soon!

Franchise Agreement.  First round of redlining and response is nearly complete.  The process is rather painless and easy.  I anticipate that we will wrap it up this coming week.

Money.  We closed on our loan.  Woohoo!

People.  Wow, we have some very cool, talented musicians who are ready to join us.  I was worried (but not that worried) about trying to do this and not having a background in music.  I like to describe our efforts as setting the stage and being the facilitators, hoping that "if we build it, they will come."  I am confident that we will have an awesome, inspiring team that will lead us to success.  (Look for a future post about the team.)

It's becoming more real.  I can see it.  Standing in the space yesterday with the realtor and the architect, I said to them, "I can see us standing here in a few months, surrounded by noisy kids, rock music, cool art and toasting to the opening of the Oak Park School of Rock.

Friday, December 2, 2011

A Post Within a Post

I am not sure of the blogging etiquette for stealing someone else's post, but this one is from my dad, so I am pretty sure it is OK.

A bit about my parents and fearlessness...

My mother, now retired, was a partner in a large, national law firm.  She went back to school to puruse her degree in law when my sisters and I were in elementary school.  She took us to march for the ERA when I was just twelve and made it clear that my sisters and I  should always be capable of supporting ourselves in the lifestyle we choose.   Her influence in my professional career is part of the reason we are able to make the choices we can today.  In looking back, although she was younger than I am now, she too, made a huge change in her life and career.

When I was in middle schoool or early high school, my dad decided to pursue a career in art. That decision included quitting his medical practice at the same time.  (He did continue to work part time in medicine to keep us fed and clothed.)

From him, I learned to embrace what he calls "Windows of Opportunity."  Thanks, Dad.

Fast forward to today and I keep thinking lately, how there is a time for everything in our lives.  This post by my dad reaffirms the path our family is taking with the School of Rock.


Reflections on a life in medicine, art, and now...Pasta: WHY PADUCAH…TEN YEARS LATER: 803 Madison St....our "dream" home In 2001 I wrote in my journal…Why Paducah? “One of my enduring fantasies over many years has been to ha...

Saturday, November 26, 2011

Take the Tour

I can't believe that I have not shared this yet!  For those of you who are not part of the School of Rock family and who may be wondering exactly what this is all about...

Check this out.

I love the line, "For kids, it's like dream world they created in their head, that actually exists in real life."



The Paradox

To quote my 11-year-old son, "What happens when an immovable object meets an unstoppable force?"


William at Grandpa Renzulli's last summer

Those words pretty much sum up how I feel right now.  I have not been posting because we are in the murky, offer, pre-negotiation stage.  Things are starting to happen and it would not be appropriate for me to play it out here.

At any rate, things are moving fast and not at all.  The franchise agreement is being reviewed, the numbers are being crunched and the offers are in on our top locations.  Now we wait.

For anyone who knows me, this is not one of my strengths.

Monday, November 7, 2011

Location, Location, Location!

I did not anticipate that finding the perfect location would be so hard.  The process could not be further from being straight-forward.  There are zoning, land-lord, price, build-out cost, ease of access, building condition, considerations abound!

In my experience, there are very few instances in business where one should take a shot-gun approach.  I am beginning to think that is the only way to get through this stage - go after anything and everything that has potential and see which spaces begin to make it through the funnel.  I can't wait until I can post an update about the location that won out.

The good news is that we may have found our answer.

Thursday, November 3, 2011

The U in F.U.D.

Fear, Uncertainty and Doubt.

I am not afraid.  I also don't doubt that the Oak Park School of Rock can and will be successful.  I am, however, a little uncertain about a few things.

My sister, Beth, who has a slightly irreverent, always funny and straight-from-the-heart blog about her experiences as an internist, gave me some blogging advice.  I asked her if I use the word "I" too much and she assured me that my use of the word was appropriate.  She said to be real.  She liked my post about  FUD.  With her advice in mind, I am going to talk about it again.

I am coming to grips with the fact that I am actually happily employed, I feel valued, and I am still upwardly mobile.  Just yesterday, someone pulled me aside at a sales summit that I helped to put on and said to me, "Amy, I hope that you are here for a long time.  You bring warmth and heart to our company and we need that." What am I thinking?!!  Am I nuts?

I don't think so.

I am uncertain about what our lives will look like in a few months.  I am not sure exactly what the work/life/business owner balance will be.  I don't have all of the answers yet.  I know that I don't want to let people down and disappoint them, whether it be my family, my coworkers or even the people who hired me.  I do know that I want something more.

To quote John Sweeney, from the  Brave New Workshop, an improv group that performed at our summit,  "I am comfortably uncomfortable."  I am OK with uncertainty for now.

Monday, October 31, 2011

TMI

Too much information?  I have always been an open book.

Last week, I had the chance to meet Mark Biondi and hear him speak about the marketing efforts of the School of Rock.  He talked about everything from his background as a (very accomplished) musician, to how SoR is using social media, to one of my favorite tactics, blending marketing campaigns with charitable giving - a magical combination!

As he spoke, my wheels were spinning.  At one point, he stopped and looked over at me, where he must have seen the real-time the ticker tape of ideas running across my forehead.  I can't remember exactly what he said, but it was something along the lines of, "I think Amy has  some ideas around this..."

I had not spoken a word.

I can't help it.  It is a given.  I could change it as easily as I could the color of my eyes.

Along those lines, not only does my face give away exactly what is on my mind, I tend to be very open.  As you may have picked up here, I am trying to build a virtual team.  I truly want the Oak Park School of Rock to be a integral part of the community.  I believe that this starts at the beginning.  It starts with the planning and the ideation.  And it requires a certain level of openness and transparency.

I want the kids and families who come there to feel that it is their school, not some corporate franchise that just popped up in the neighborhood.  I want the leaders of Oak Park to feel that this is an asset and that it provides real value to the residents and other businesses here.  I want people who are looking to raise their families here to feel lucky (and cool) because they can walk their kids to the School of Rock.  I even want to have a positive and mutually supportive relationship with the competition.

There is an inherent risk in being so open.  This is a risk of which I have always been well aware and willing to deal with the consequences.  At this point however, I do realize that there are some things I won't be able to share here - at least not until "the deal is inked."  (How do you like that new term I picked up?)

I am attempting to balance my desire to share, to build a network and a virtual team, and to hopefully, help others who follow; with smart business sense.  I worry about things like competition, location, start-up costs, and our likelihood to succeed.  I will address all of these at some level here.  I will also do everything I can to make sure that the timing is right and that I don't offer too much information too soon.






Saturday, October 29, 2011

Hurdle Busters and Other Friends: Part Two

I have been putting off this post, mostly because the list of friends and family members who are helping, providing guidance, listening to every minute detail about this journey on our runs through Oak Park, is simply to long and too important to cover in one short entry.

There is one person in particular who stands out.  I am only recently getting to know him and I am pretty sure that I can count him among my friends.

Several weeks ago, I received a call from John Schiess, an architect and developer in Oak Park.  He was referred to me from a friend of a friend of a friend.  I knew of of his work here and had met him about 15 years ago when he worked on a project at the end of our block (demolished a casket factory and built luxury town homes in its place).

Little did I know how important that phone call would be.  He has become a trusted advisor, a mentor and an advocate for helping to find the perfect location within Oak Park.  He is making connections to people who want to help.  He knows the ropes, the pitfalls and the land mines.  Even more importantly, he has creative vision.

Yesterday, I hit a bit of a speed bump.  I spoke with John who lifted my spirits, helped me refocus and offered a solution that is better than I could have imagined (let alone create on my own), almost too good to be true.

When I hung up the phone, I asked my Dad, who is visiting (saving our lives) this week, "Why am I so lucky?"

My dad's response to me is that we create our own good fortune.

I agree and would add that there is some element of just plain good luck.



Two Tuscan Farms  by William Renzulli

Friday, October 28, 2011

Real Rockers of New Jersey

Bob and I just returned from a whirlwind tour of two New Jersey Schools of Rock where we met several people from the executive team and learned more about the company, it's values and their plans for continued growth and success.

You could sum up our visit in three words, "It was affirming."

One of the highlights of our visit was a tour of the Waldwick School of Rock and meeting the General Manager, Sam Lombardi.
Sam, I hope you don't mind that I was snapping photos of you when we were talking.  I was already formulating this post in my mind.

Sam should be cloned.

Interestingly, Sam came into his role almost by accident.  A couple of years ago, he was laid off from his job and found himself with a lot of free time on his hands.  His  friend, a GM another location, asked him to come down to the school and fix a computer.  Sam fixed the computer.  Then his friend asked him to fix a door.  He fixed the door.  Soon, Sam found himself serving as a permanent volunteer there.  He enjoyed the kids and the environment and spending his days there was better than sitting at home.  When the owners decided to open another school, they approached Sam and asked him if he wanted to run a School of Rock.  It was meant to be.

He is passionate, funny, smart, sales-y, energetic, technologically savvy and business whiz.  He has the complete set of skills needed to operate the ninth most successful school in the School of Rock system.  Not only that, he has been incredibly generous with his willingness to share his experiences and knowledge with us so that we can be equally successful.

So, thank you again, Sam!  I hope to see you here in Chicago for our grand opening next year.  Oh, and I hope to find someone just like you so that we can mirror your success.


Saturday, October 22, 2011

Hurdle Busters and Other Friends: Part One

Today, Bob and I had coffee at the Eastgate Cafe with Ray Johnson and Bob Tucker, two Village of Oak Park Trustees.  We have been communicating via email for a couple of months and it was apparent from early on, that they "get" the concept of the School of Rock and want to help us make it a reality hear in Oak Park.

Eastgate Cafe on Harrison Street - wonderful, live music every Saturday morning!

I would describe our meeting as adding fuel to the enthusiasm tank.  We just talked, got to know each other and discussed the project and possible locations.  They provided some good direction and insight and gave us some important contacts that I will start tracking down right away.

At the end of the meeting, Ray said "Think of us as hurdle busters.  When you encounter a hurdle, we will help you knock it down."  Ray and Bob, you made my day.  Thank you.

I think everyone should have a couple of hurdle busters on their team.

Friday, October 21, 2011

A big week lies ahead!

I will be touring a building in Forest Park (OP is still the first choice!) that used to be a tech company office, meeting with some people from the Village of Oak Park and the Oak Park Development Corporation, and then heading to Tenafly, NJ with Bob, for the Opening Act, where we will tour a couple of schools and meet the executive team.  So exciting!

The issue is, what does a hip, rocker mom wear?  I can't help but get excited about the new wardrobe possibilities.  Don't mistake this statement of a lack of focus or ability to execute!

More updates to come as these meetings take place.

Sunday, October 16, 2011

Things To Do (a practical post)

The purpose of this blog was to keep friends, family and School of Rock colleagues informed of our progress, as well as to create a record for future potential franchisees to refer to as they go through a similar process.  Below is a high level timeline of the work that lies ahead.  In looking at this, it seems quite aggressive, but not impossible to achieve.

The current hurdle in front of us is the location.  Once we secure the location, the rest of the steps will fall into place.

March Open Timeline

Late October - Attend Opening Act (Bob and I are headed to Tenefly, NJ later this month)

Beg-Mid November - Continue real estate search, send franchise agreement to attorney for review

Late November - Finalize site for school / execute franchise agreement

December - Begin pre-opening marketing efforts (The fun begins!)

January - Pre-opening marketing and school development / online training

February - Pre-opening marketing and school development / OTJ training (I hope I get to spend time with the very cool, Amy Mareing in Chicago)

March - Pre-opening marketing and school development / GRAND OPENING!


Saturday, October 15, 2011

Seeking Joy

The word "Joy" has a great deal of significance for our family.

When I was pregnant with Abigail, I worried that after she was born, I would slip into sadness and depression.  I asked a friend, who had just had a baby, if she ever suffered from post-partum depression.  I clearly remember her response, "Amy, since Amanda was born, I have felt nothing but complete and utter joy."

Several months later, Abigail Joy Miller (on the right with her awesome, guitar playing friend, Leah) came into the world and I was overwhelmed with joy.


Just the other day, John Schiess, our soon-to-be Oak Park School of Rock architect, asked me a question...  "Amy, what is it that you hope to achieve with this business?"

I replied without hesitation, "unbridled joy."



Thursday, October 13, 2011

Making Lemonade

The beauty of growing up in the Renzulli family is the absolute belief that nothing is impossible.  Not only that, if you come up with a crazy, far out idea and you tell everyone you know and then some, and then your idea fizzles into nothing, you don't miss a beat.  In fact, you aren't even embarrassed!

There.  Now I will share the news that it is highly unlikely that the Oak Park School of Rock will be located in the Westgate building.

But Westgate gave us lemons and sugar and a secret ingredient.

In dreaming about the Westgate location, we landed on a Good Idea.  And that idea may very well be a market differentiator.

Note:  This concept needs a name, an identity, so read on and please let me know if you have any suggestions.

The Good Idea

(Located next door, to the left of Trattoria 225 - will work on posting a photo of the actual location)



The Good Idea is to create an indoor / outdoor stage with big door(s) that would enable us to provide a street fair stage, simply by opening up the front door.  The location will not only serve as the music school, but in most cases, the venue as well.  And... even better, we will have option to open the stage to the street, to blend seamlessly with the community outside of the school's four walls.

We are pretty sure that this concept is unique and will give the community something that is not available elsewhere, making it a valuable Oak Park and School of Rock asset.

What if we could keep the performances here in Oak Park?  What if we could help to drive a captive audience to the local restaurants and also rely on those establishments provide the food and beverages for the events?

With performances that can draw anywhere from 75 to well over 300 people, in addition to the daily coming and going of the students and parents (many of which commute from other suburbs), this would be a boost to an area known for its festivals and street fairs.

With that said, we are still keenly focused on early spring as our target opening date.  We are aware that this property also comes with some challenges, but feel strongly that it would be a great location, both for the success of our business, but also for the Harrison Street Arts community.  We will continue to research other options so that we have a "Plan B" (or is it "C" at this point?).

What do you think?  Reactions?



Tuesday, September 27, 2011

FUD

Fear, Uncertainty and Doubt.  Thankfully, I don't have a lot of FUD - it isn't in my DNA (thanks, Dad!).  There is the possibility of failure.  There.  I said it.


However, according to Dr. Suess, the probability of success is in my favor, so I will take those odds.




So be sure when you step.
Step with care and great tact and remember that
"Life's a Great Balancing Act."
Just never forget to be dexterous and deft.
And never mix up your right foot with your left.
                                                 And will you succeed?


Yes!  You will, indeed!(98 and ¾ percent guaranteed.)






Monday, September 26, 2011

Keeping my fingers crossed...

This is the space that we hope we can occupy.


The first floor is just under 3500 square feet and has been empty for years.  The last use of the space was as a recording studio, making it nearly ideal for the layout of the School of Rock.  The three sets of 80's-looking windows are filling the space of much larger, original storefront windows.  They would need to come out and be replaced with something much more compatible with the building style - Thanks to Pat Zubak of Downtown Oak Park for that idea!  I am imagining that the three windows on the far right would actually be a glass garage door - kind of like the ones below - making that space an indoor rehearsal room / outdoor open-air stage for summer concerts.


Here is a look from the inside looking out toward one of the rehearsal rooms.



There is even a concrete embossed crest above the front door that reminds me of the logo that one of the kids designed in the School of Rock movie.  This place looks like a School of Rock!



As one can imagine, my mind is occupied with design ideas, business plans, real estate, home work, grocery shopping, travel schedules, school schedules, ice hockey practice, voice and base lessons, trips to the skate park, exercise and yes... a Real Job.  Today, I will don a different hat and come back to this later.  

Happy Monday!

Sunday, September 25, 2011

I am lucky in this town

Welcome to my blog.  And I thought I didn't have anything to write about!!!


The title of this blog comes from one of my favorite lines in a Bruce Springsteen song called, "Long Walk Home," which pretty much sums up how I feel about Oak Park.  Although I know there are equally wonderful towns and communities everywhere, I feel very fortunate to live here and to be raising a family here.  Expanding our roots to include a School of Rock is another facet of our already colorful, friend-filled, beautiful life here.  I hope you enjoy this blog and check back periodically to get the latest news and updates of our progress.


Warmest,


Amy


Long Walk Home:
Here everybody has a neighbor
Everybody has a friend
Everybody has a reason to begin again

My father said "Son, we're lucky in this town
It's a beautiful place to be born
It just wraps its arms around you
Nobody crowds you, nobody goes it alone.