I did not anticipate that finding the perfect location would be so hard. The process could not be further from being straight-forward. There are zoning, land-lord, price, build-out cost, ease of access, building condition, considerations abound!
In my experience, there are very few instances in business where one should take a shot-gun approach. I am beginning to think that is the only way to get through this stage - go after anything and everything that has potential and see which spaces begin to make it through the funnel. I can't wait until I can post an update about the location that won out.
The good news is that we may have found our answer.
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